World Health Organization
Scaling innovations in public health systems: guidance and toolkit
Guide
30 Jan 2026
The GBCI Breast Cancer Advocacy Toolkit is designed to support stakeholders (governments, NGOs, health organizations, advocates) in planning and executing impactful Breast Cancer Awareness Month campaigns aligned with WHO’s Global Breast Cancer Initiative (GBCI) goals. It provides resources, messaging, guidance, and templates to foster consistent, evidence‑based, and strategic advocacy efforts globally.